Privacy policy

PRIVACY POLICY
Last updated: 25.02.26

1. Who We Are
This Privacy Policy explains how IMPERFECTIONISTS Ltd (“we”, “us”, “our”) collects, uses and protects your personal data when you visit or make a purchase from our website.

Company Name: IMPERFECTIONISTS Ltd
Registered in England and Wales

Company Number: 15960604
Registered Office: 108 Sturgess Avenue, Hendon, London, NW4 3TT 
Email: dilayla@imperfectionists.dk

We are the “data controller” for the purposes of UK data protection law.

2. What Personal Data We Collect
We may collect and process the following categories of personal data:
Identity Data

  • Full name

Contact Data

  • Email address
  • Billing address
  • Delivery address
  • Telephone number

Financial Data

  • Payment information (processed securely via third-party payment providers – we do not store full card details)


Transaction Data

  • Order details
  • Purchase history
  • Delivery information

Technical Data

  • IP address
  • Browser type and version
  • Time zone setting
  • Device information

Usage Data

  • Information about how you use our website

Marketing & Communications Data

  • Your marketing preferences
  • Records of communications with us


3. How We Use Your Personal Data
We process your personal data for the following purposes:

  • To process and fulfil your orders
  • To deliver purchased products
  • To manage payments and prevent fraud
  • To communicate with you about your order
  • To manage customer service enquiries and complaints
  • To comply with legal obligations
  • To improve our website and customer experience
  • To send marketing communications (only where you have given consent)


4. Legal Basis for Processing
Under UK GDPR, we rely on the following lawful bases:

  • Contract – where processing is necessary to fulfil your order
  • Legal obligation – to comply with tax, consumer, and accounting laws
  • Legitimate interests – to operate and improve our business (provided your rights do not override these interests)
  • Consent – for email marketing and promotional communications

You may withdraw your consent to marketing at any time.

5. Marketing Communications
If you opt in to receive marketing emails, we may send you information about new products, promotions or updates.
You can unsubscribe at any time by:

  • Clicking the “unsubscribe” link in any email, or
  • Contacting us directly at dilayla@imperfectionists.dk


6. Cookies
We use cookies and similar technologies to:

  • Enable core website functionality
  • Analyse website performance
  • Improve user experience
  • Personalise advertising (where consent is given)

You can manage your cookie preferences through your browser settings or cookie banner.

7. Sharing Your Data
We may share your personal data with:

  • Payment processors
  • Delivery and courier companies
  • IT and website service providers
  • Professional advisers (accountants, legal advisers)
  • Regulatory authorities where legally required

We do not sell your personal data.
Where data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

8. Data Retention
We retain personal data only for as long as necessary to:

  • Fulfil the purposes outlined above
  • Comply with legal and tax obligations
  • Resolve disputes

Typically, transactional records are retained for up to 6 years in line with UK tax law.

9. Your Data Protection Rights 
Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent (where processing is based on consent)

To exercise any of these rights, please contact us at:
dilayla@imperfectionists.dk
You also have the right to lodge a complaint with the Information Commissioner’s Office 
(ICO):
www.ico.org.uk

10. Data Security
We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, loss, misuse or alteration.

11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be 
published on our website.